I turn B2B software sales into a measurable system.
5+ years of B2B software sales, marketing and CRM experience. Specialized in pipeline setup, KPI definition, project management and lead generation.
I make processes measurable.
“Working with İpek brought all our scattered software processes into a single flow. We exceeded expectations.”
Over five years in the field across B2B software sales, marketing and CRM.
Return rate achieved on lead generation campaigns — well above industry average.
Two core practices, one discipline
From procurement to post-delivery in the software lifecycle; from acquisition design to growth measurement.
Software Process Management
End-to-end ownership from procurement analysis through development, testing, delivery and post-delivery support.
Lead Generation & Growth
Customer acquisition architecture for digital products & services; measurable, sustainable growth models.
Data-driven structure
30,000+ data points, 2,000+ meetings, 800+ proposals. Decisions always rooted in measurement.
Over five years in the field
Specialized in pipeline setup, KPI definition, business development and lead generation across B2B software sales and marketing.
B2B software, mobility and consulting ecosystem.
Professional career
Over five years spanning B2B sales, digital marketing management, brand ownership and branch leadership.
Digital Marketing Manager
06/2025 — 12/2025Coorbiz Danışmanlık A.Ş.- Built B2B sales pipelines from scratch and structured lead generation and KPI tracking.
- Worked with call-center teams to define target sectors and led cold-call data production.
- Created workflow diagrams to standardize lead capture, call scripts and data flow.
- Measured and improved sales conversion with a data-driven marketing approach.
- Designed sales-partnership campaigns including NewNext AI and BoardMeAI.
- Mentored a junior digital marketer and owned their development plan.
Project Manager
04/2025 — 06/2025Dijicrea Yazılım Hizmetleri Ltd. Şti.- Set up sales pipelines from scratch and structured the KPI tracking system.
- Launched outbound marketing with cold-mailing and cold-call strategies.
- Managed LinkedIn company account: content planning and follower engagement.
Key Account Manager
12/2023 — 02/2025Nextlua Yazılım Hizmetleri A.Ş.- Managed B2B communications with enterprise customers.
- Reached target audiences via LinkedIn Sales Navigator and generated new opportunities.
- Ran cold-mailing campaigns to acquire new customers.
- Prepared project proposals and technical scope documentation for custom software.
- Represented the company at industry events to raise brand visibility.
Key Account Manager
12/2023 — 02/2025Gonext Mobilite Teknolojileri A.Ş.- Built and managed go-to-market strategies for mobility solutions (fleet management, Connected Car, Car Sharing, long/short-term rental, e-charging).
- Conducted market research with industry leaders and ran campaigns to grow demand.
- Tested competitor demos to map their feature priorities and inform product positioning.
Software Sales Specialist
04/2023 — 11/2024Mobsmile Ltd. Şti.- Established a marketing channel and served SMB software demand.
- Owned technical scope analysis and project management processes.
Brand Owner
01/2021 — 03/2023Metantik- Entered e-commerce by building an own brand on Trendyol and ÇiçekSepeti marketplaces.
- Specialized in product photography, SEO-aware descriptions and category management.
Branch Manager
09/2020 — 03/2023Softinyo Bilişim ve Güvenlik Teknolojileri Ltd. Şti.- Managed SMB and B2B comms and grew the customer portfolio.
- Ran branch operations and field coverage, leading the local team.
- Owned financial management, budget planning and accounting reporting.
- Coordinated HR recruitment to staff the right competencies.
- Managed KOSGEB and TÜBİTAK grant applications to secure additional funding.
Academic background
Management Information Systems
Sep 2025 — PresentAnkara UniversityHistory
Sep 2021 — Jun 2022Sakarya UniversityHistory
Sep 2019 — Sep 2021Trakya University
Skills & tools
Cumulative expertise from B2B sales and CRM optimization to team leadership and presentation craft.
Skills
Tools
End-to-end project management
Consulting at every point of the software lifecycle.
Project planning
Detailed plan clarifying scope, timeline, resources and budget.
01Team coordination
Single point of contact across design, engineering, QA and DevOps.
02Live reporting
Weekly KPI dashboards, performance tracking and data-driven decisions.
03Buyer Persona & Positioning
Mapping decision-makers, triggers and end users.
04Limitless flexibility
Industry-agnostic, scalable workflows.
05Secure at scale
Process design compliant with GDPR/KVKK and international standards.
06Result-focused work in six steps
Every project follows this sequence. Transparent, predictable, measurable.
- 01
Customer & Needs Discovery
Identifying prospects; clarifying needs, goals and problems.
- 02
Positioning & Storytelling
Preparing value propositions; building the right communication language.
- 03
Scope & Proposal
Defining scope, timeline, budget, team and technical requirements; managing proposal/contract.
- 04
Project Management & Coordination
Overseeing design, engineering, testing and DevOps as the single customer touchpoint.
- 05
Delivery & Go-Live
Acceptance, launch and final checks.
- 06
Reporting & Improvement
Process, performance and output analysis; identifying improvement areas.
Seamless fit with your existing tools
I don't impose a new tool — I integrate with your ecosystem. Jira, Notion, Linear, Slack, Asana, ClickUp, HubSpot, Salesforce and more.
Share your stackWhat remains after the engagement
“Thanks to İpek's disciplined approach, we shipped a 6-month launch in 4 months. Everyone had equal access to information.”
“She built our customer acquisition strategy from scratch. In the first three months our leads grew 180% and the sales cycle shrank.”
“Not just a project manager but a true business partner. She helped us ground decisions in data.”
“Clear communication, transparent reporting, precise follow-up. After working with her, going back is impossible.”
Pick the engagement that fits
Flexible, transparent and measurable.
Commission-based
Result-oriented, performance-based collaboration. For teams that want to share risk.
- Single project or campaign focus
- Commission on agreed KPIs
- Weekly progress reports
- Integration with your tools
- In-scope revisions
Full-time partnership
I join your team as a long-term partner — with you through the entire digital transformation.
- Full-time project management
- End-to-end software process ownership
- Lead generation & growth strategy
- Monthly stakeholder presentations
- Unlimited consulting
- Prioritized response time
Frequently asked questions
Latest posts
Notes on process design, sales architecture and digital transformation.
How KNP Logistics collapsed — the cost of one weak password
A 158-year-old logistics firm vanished after a single weak credential. What it teaches us in the KVKK / GDPR era.
Read post
Pentest 101 — Black Box, White Box and Gray Box
A practical comparison of penetration testing methods and when each one applies.
Read post
Threats have changed — defense must change too
Why cyber threat intelligence is different from classical security, plus the six-phase implementation loop.
Read post
The rise of No-Code and Low-Code platforms
Rival or ally to developers? How AI and no-code reshape (rather than replace) the software professional's role.
Read post
Green transformation in software: sustainable coding
The carbon footprint of ICT, the SCI standard (ISO/IEC 21031), and the five pillars of carbon-aware software.
Read post
Code documentation — the cornerstone of sustainable software
When maintenance is 70-80% of cost, documentation stops being optional and becomes a requirement.
Read postLet's work together
The shortest path to discuss your project: an email or a WhatsApp message.