From need to solution, from opportunity to project.
For about 6 years, I have been working in the B2B technology and custom software ecosystem in the areas of customer acquisition, solution scoping, and various stages of the project lifecycle.
I make processes measurable.
“Working with İpek brought all our scattered software processes into a single flow. We exceeded expectations.”
Over five years in the field across B2B software sales, marketing and CRM.
Return rate achieved on lead generation campaigns — well above industry average.
I manage the processes that bring software opportunities into the project.
In the B2B technology and custom software sector, I work across various stages of the commercial and operational process from customer acquisition and needs analysis to solution scope, proposals, and project coordination.
01 - Business Development & Customer Acquisition
Identifying target markets and customer segments, lead generation, outbound processes, and establishing and tracking the CRM and sales pipeline.
02 - Solutions & Pre-Sales
Understanding customer needs, clarifying the use case, defining the scope of the solution, conducting a demo, preparing technical and commercial documentation, and preparing the proposal.
03 — Project & Delivery Coordination
Ensuring that the approved scope is carried out by the appropriate technical teams; coordinating the process among the client, software teams, and solution partners throughout the project.
Over six years in the field
Specialized in pipeline setup, KPI definition, business development and lead generation across B2B software sales and marketing.
B2B software, mobility and consulting ecosystem.
Academic background
Management Information Systems
Eylül 2025 — DevamAnkara ÜniversitesiHistory
Eylül 2021 — Haziran 2022Sakarya ÜniversitesiHistory
Eylül 2019 — Eylül 2021Trakya Üniversitesi
Skills & tools
Cumulative expertise from B2B sales and CRM optimization to team leadership and presentation craft.
Skills
Tools
End-to-end project management
Consulting at every point of the software lifecycle.
Project planning
Detailed plan clarifying scope, timeline, resources and budget.
01Team coordination
Single point of contact across design, engineering, QA and DevOps.
02Live reporting
Weekly KPI dashboards, performance tracking and data-driven decisions.
03Buyer Persona & Positioning
Mapping decision-makers, triggers and end users.
04Limitless flexibility
Industry-agnostic, scalable workflows.
05Secure at scale
Process design compliant with GDPR/KVKK and international standards.
06Result-focused work in six steps
Every project follows this sequence. Transparent, predictable, measurable.
- 01
Customer & Needs Discovery
Identifying prospects; clarifying needs, goals and problems.
- 02
Positioning & Storytelling
Preparing value propositions; building the right communication language.
- 03
Scope & Proposal
Defining scope, timeline, budget, team and technical requirements; managing proposal/contract.
- 04
Project Management & Coordination
Overseeing design, engineering, testing and DevOps as the single customer touchpoint.
- 05
Delivery & Go-Live
Acceptance, launch and final checks.
- 06
Reporting & Improvement
Process, performance and output analysis; identifying improvement areas.
Pick the engagement that fits
Flexible, transparent and measurable.
Commission-based
Analysis of a specific sales/business development or software process issue.
- Single project or campaign focus
- Commission on agreed KPIs
- Weekly progress reports
- Integration with your tools
- In-scope revisions
Project-based contribution
GTM, pipeline, discovery, pre-sales, or project setup.
- Full-time project management
- End-to-end software process ownership
- Lead generation & growth strategy
- Monthly stakeholder presentations
- Unlimited consulting
- Prioritized response time
Frequently asked questions
Latest posts
Notes on process design, sales architecture and digital transformation.
How currency volatility affects SME marketing strategy
When your budget is in TRY but ads are priced in USD, organic channels stop being optional.
Read post
Off-the-shelf vs custom: SAP-style systems or your own software?
Why bending your process to fit a packaged ERP is the slow path — and when custom software pays off strategically.
Read post
Code documentation — the cornerstone of sustainable software
When maintenance is 70-80% of cost, documentation stops being optional and becomes a requirement.
Read post
The rise of No-Code and Low-Code platforms
Rival or ally to developers? How AI and no-code reshape (rather than replace) the software professional's role.
Read post
Pentest 101 — Black Box, White Box and Gray Box
A practical comparison of penetration testing methods and when each one applies.
Read post
Sales KPI setup — building a pipeline from scratch
Industry dynamics, segmentation and realistic KPIs — how to build a pipeline that actually breathes.
Read postLet's work together
The shortest path to discuss your project: an email or a WhatsApp message.